STONE CONSULTING Ltd

SCULPTRESS BY MAXINUTRITION

Sculptress has been in market for a few years, with reasonable sales. Though as with all other female protein offers in the UK, the proposition is unclear for the consumer... is it a fitness brand or a diet aid (or both).

 

The 2015 restage of Sculptress cleans up the portfolio and crystallizes the offer with the consumer. By ruthlessly de-listing all of the SKU’s that don’t deliver on the full proposition, Sculptress is now 100% focused on meal replacement product, for use with exercise as part of a healthy weight management program.

 

Each product has a high level of protein at the core to aid in heathy, lean muscle development, with a nutritionally replete make up, creating a meal replacement.

The re-design of the packaging takes unashamed cues from female sports kit design, using layering and accents to aid the navigation through the packs and create a visual statement that is fully aligned to the product offer.